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How I Approach Beauty Writing After Four Years in the Cosmetics Industry

As a self-confessed skincare enthusiast since the age of fourteen, it’s only fitting that I now specialise in beauty translation and content creation. I’ve had the privilege of collaborating with a wide range of cosmetics companies, from luxury spa brands to some of the most recognisable names found in drugstores worldwide. With around 40% of my work focused exclusively on beauty, I’ve gained valuable insights into this dynamic industry. Here’s everything I’ve learned so far, and why I think I’d be a great partner for your beauty business.

 

Setting the right tone

 

Beauty writing falls under the wider umbrella of marketing, making it crucial to strike the right tone for the audience. The main goal is to sell a product or treatment, so the text needs to be persuasive enough to attract potential buyers and turn readers into customers. Whether it’s social media copy, a sales brochure or a corporate presentation aimed at investors, the key focus is to highlight the product’s stand-out benefits for the skin or hair.

 

The text should bring attention to the product’s unique qualities, whether it’s the ingredients, texture, colour or even that extra bit of sparkle. By weaving in stories of enhanced appearance, moments of self-care and boosted self-esteem, the goal is to create a narrative that transports readers into a world of beauty and wellness.

 

Equally important is adapting the language to suit the audience. Social media copy might rely on buzzwords like “powerhouse ingredient”, “cloud skin” and “glow effect” to tap into trending skincare concepts and attract a younger, social media-savvy crowd. But for more technical content, it’s essential to use precise terminology and a more scientific tone while keeping the writing engaging and persuasive.

 

What are the most important skills a beauty writer should possess?

 

A successful beauty writer needs to stay on top of the ever-changing trends in skincare and haircare to remain relevant and informed about the latest innovations. It’s not just about knowing which products or ingredients are popular now; it’s about understanding how trends evolve. For example, snail mucin essences might have been the must-have in 2020, but today’s audience is moving towards new obsessions. The “glass skin” trend, known for its dewy, luminous look, is gradually being replaced by “cloud skin”, a softer, more diffused appearance with a matte, hazy finish.

 

Beyond keeping up with trends, a beauty writer should be able to translate their knowledge and research into compelling, relatable content. They need a solid understanding of skincare ingredients and how they work, while also being able to communicate in a way that appeals to different types of readers, from casual beauty fans to professional audiences.

 

What sets apart a good beauty writer from an excellent one?

 

While great writing, solid research skills and industry knowledge are all essential, what truly sets an excellent beauty writer apart is being part of the target audience themselves. Why does this matter? Writers who are immersed in the beauty world can instinctively strike the right tone and resonate with readers on a deeper level. They’ve spent years reading beauty magazines, blogs and watching YouTube tutorials—not just as professionals, but as passionate enthusiasts.

 

That’s why, as a near-lifelong beauty aficionado, my skill set is the perfect fit for your beauty writing needs. I not only possess extensive professional expertise but also bring a personal passion for skincare and cosmetics, which translates into content that truly connects with your audience.

 

Summary

 

In essence, being a good beauty writer means staying current with the latest skin and haircare trends, mastering the art of tone—knowing when to be playful and trendy, and when a more professional, authoritative voice is needed—and being part of the very audience you’re targeting. Creativity is also essential—not just in writing, but in finding ways to connect with readers, tell stories and make even the most complex scientific concepts appealing and easy to understand. 

 

So, for your beauty writing and translation needs, feel free to reach out, and let’s work together to find the best tailored solutions for you.

 

     Before you go... 

     

     Don’t forget to visit my website (Arotranslations.net) to explore the full range of services I provide, from translation to content writing and reviewing.